Remember that first rush of excitement when a stranger first purchased your products? It wasn't just mom and dad anymore... you were really in business!
There are many ways to get in front of strangers, but none are as effective, simple, and free as making your site optimized for search engines.
What does this mean?
If you just fell asleep a little when I mentioned search engine optimization, you're not alone. It can seem confusing and tedious if you don't have a plan. This course will show you how really, seriously, honest-to-God easy it is to do SEO.
In this course, you'll learn:
- The benefits of search engine optimization (SEO)
- The components of SEO - what makes google think a page is relevant
- How to decide on target terms / keywords to optimize for
- How to write for search engines
- Tools for SEO monitoring (and how to use them)
- Other tools / resources
At Outlaw Soaps, at least half of our sales are from search traffic. We have done our best to make sure our products and pages are not only optimized so people can find us, but also optimized so our ideal customers will find us.
Come down the rabbit hole with me as we take a super fun look at the method behind the madness that is search engine logic!
I like my coffee like I like my coffee: without innuendo.
than 10 years as a corporate Digital Product Manager for such sites as
Oprah.com, ABC.com, and ABCFamily.com, Danielle quit her career and
pulled up her rubber gloves to make a living manufacturing and selling
soaps as Outlaw Soaps. Her experience with social media, product
management, web analytics, business, and design have made Outlaw Soaps
into a personal experiment as she finds out what happens when she
applies her largely digital learnings to the real world.
After four years in the manufacturing and retail world, she wants to share her knowledge with other entrepreneurs.