Welcome to the Jungle: Summer 2017

Bush-whacking into the wilds of (without losing your mind, your soul, or your shirt)

We've been doubling sales on Amazon every year since we started using Fulfillment By Amazon (FBA - it's where you send them shipments and they send out on your behalf). So many people asked me about it that I wrote a blog post about it on our store's blog.

It has worked really well for us, but we've heard it going seriously South for several small makers. So, is it right for you? Eh... Maybe? I'll be recording a promo video before the course goes on sale to help you decide if the course is for you.

And if you decide to go through the course and discover Amazon isn't for you, just let me know within 30 days of the start of the course and I'll refund the full course fee.

But let's say you are willing to put on your hip-waders and step into the alligator pit (watch the video for information), because you know the risks and the rewards are so great (which is our feeling)... Before you make a ton of mistakes (like we did -- oof), you need this course.

In this course, you'll learn:

  • How to decide if Amazon is really for you
  • Getting into Amazon: Brand registry, UPC Codes, and Pro Seller Accounts, OH MY!
  • The maths of the Amazon: Is it worth it? Profit margins leave no margin for error
  • Brand integrity in Amazon, and how to build your brand while still selling in the biggest marketplace in the universe
  • How to write titles and descriptions that sell and are good for search
  • Buyer questions, reviews, and customer feedback
  • Advertising on Amazon: How campaigns work
  • Tools of the trade - third party sites that can help your business
  • Leveling up: an interview with Brad DeGraw of

I don't work for Amazon and am not a professional Amazon consultant, these are just our personal experiences kicking ass and taking names on Amazon.

Your Instructor

Danielle Vincent
Danielle Vincent

I like my coffee like I like my coffee: without innuendo.

After more than 10 years as a corporate Digital Product Manager for such sites as,, and, Danielle quit her career and pulled up her rubber gloves to make a living manufacturing and selling soaps as Outlaw Soaps. Her experience with social media, product management, web analytics, business, and design have made Outlaw Soaps into a personal experiment as she finds out what happens when she applies her largely digital learnings to the real world.

After four years in the manufacturing and retail world, she wants to share her knowledge with other entrepreneurs.

Frequently Asked Questions

When does the course start and finish?
Summer 2017!
How long do I have access to the course?
For at least 3 months after the end of the course. Please contact me if you need to extend it for any reason! :)
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.

This course is not open for enrollment.